著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Runyard, Sue and French, Ylva","The marketing and public relations handbook for museums, galleries and heritage attractions",,Altamira Press,1999,Professional museum and heritage series,,0742504077,,https://cir.nii.ac.jp/crid/1130000795638210176