著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Chandy, Rajesh K. and Tells, Gerard J. and Maclnnis, Debrah J. and Thaivanch, Pattana",What to say when : advertising appeals in evolving markets,,Marketing Science Institute,2001,Report,,,,https://cir.nii.ac.jp/crid/1130000795659475072