著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Menon, Satya and Soman, Dilip and Marketing Science Institute",Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies,,Marketing Science Institute,1999,Report,,,,https://cir.nii.ac.jp/crid/1130000795672360832