著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Moriarty, Rowland T. and Reibstein, David J. and Marketing Science Institute",Benefit segmentation : an industrial application,,Marketing Science Institute,1982,Report,,,,https://cir.nii.ac.jp/crid/1130000795674908160