著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Mullins, John W. and Walker, Orville C.",Marketing management : a strategic decision-making approach,"8th ed., international ed",McGraw-Hill,2013,McGraw-Hill international editions,,9780071326377,,https://cir.nii.ac.jp/crid/1130000795691190144