著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cheema, Amar and Pacheco, Barney and Marketing Science Institute","Ready set, go! creativity, innovation, and new products",,Marketing Science Institute,2000,Report,,,,https://cir.nii.ac.jp/crid/1130000795710907008