著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Dunn, S. Watson (Samuel Watson) and Barban, Arnold M.",Advertising : its role in modern marketing,5th ed.,CBS College Pub.,1982,The Dryden Press series in marketing,,,,https://cir.nii.ac.jp/crid/1130000795717284736