著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "McNair, Malcolm P. (Malcolm Perrine) and Hansen, Harry L.",Readings in marketing,2nd ed,McGraw-Hill,1956,Harvard Business School case books,,,,https://cir.nii.ac.jp/crid/1130000795724721536