著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Brannan, Tom and Chartered Institute of Marketing",The effective advertiser,,Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing,1993,The Marketing series,,"0750605456,0750617721",,https://cir.nii.ac.jp/crid/1130000795742885376