著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL American Management Association,"Getting and using market and business data : business research in the industrial field, market research in the consumer field, translating the data into action",,American Management Association,1948,Marketing series,,,,https://cir.nii.ac.jp/crid/1130000795787969408