著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Neslin, Scott A. and Heerde, Harald J. van",Promotion dynamics,,now Publishers,2009,Foundations and trends [R] in marketing,,9781601982803,,https://cir.nii.ac.jp/crid/1130000795792876544