著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Burke, John D.",Advertising in the marketplace,,"Gregg Division, McGraw-Hill",1973,The Gregg/McGraw-Hill marketing series,,0070090319,,https://cir.nii.ac.jp/crid/1130000795802590464