著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Wilmshurst, John and Chartered Institute of Marketing",Below-the-line promotion,,Butterworth-Heinemann,1993,The Marketing series,,0750605480,,https://cir.nii.ac.jp/crid/1130000795820387840