著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Shoemaker, Robert W. and Hardy, Kenneth G. and MacKenzie, Herbert F. and Marketing Science Institute",Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary,,Marketing Science Institute,1989,Report,,,,https://cir.nii.ac.jp/crid/1130000795828603904