著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Simon, Carol J. and Sullivan, Mary W. and Marketing Science Institute",A financial approach to estimating firm-level brand equity and measuring the impact of marketing events,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130000795838617344