著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Ruekert, Robert W. and Walker, Orville C. and Marketing Science Institute",Shared marketing programs and the performance of different business strategies,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130000795855456256