著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Fifield, Paul and Chartered Institute of Marketing",Marketing strategy,2nd ed,Butterworth-Heinemann,1998,The Marketing series,,0750632844,,https://cir.nii.ac.jp/crid/1130000795870004224