著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Ray, Michael L.","Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system",,Marketing Science Institute,1975,Report,,,,https://cir.nii.ac.jp/crid/1130000795899621376