著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bass, Frank Myron and Beckwith, Neil E. and Marketing Science Institute",A multivariate regression analysis of the responses of competing brands to advertising,,Marketing Science Institute,1971,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130000795906800512