著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Biyalagorsky, Eyal and Boulding, William and Staelin, Richard",Stuck in the past : why managers persist with new product failures,,Marketing Science Institute,1998,Report,,,,https://cir.nii.ac.jp/crid/1130000795942114816