著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Moorthy, K. Sridhar and Marketing Science Institute",Measuring overall judgments and attribute evaluations : overall first vs. attributes first,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130000796035186816