著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Zenor, Michael J. and Bronnenberg, Bart J. and McAlister, Leigh and Marketing Science Institute",The impact of marketing policy on promotional price elasticities and baseline sales,,Marketing Science Institute,1998,Report,,,,https://cir.nii.ac.jp/crid/1130000796051639936