著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rothberg, Robert R. and Mellott, Douglas W.",New product planning : management of the marketing/R&D interface : an annotated bibliography,,American Marketing Association,1977,Bibliography series,,0877570914,,https://cir.nii.ac.jp/crid/1130000796080488832