著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Sengupta, Sanjit and Bucklin, Louis P. and Marketing Science Institute",To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary,,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130000796182750592