著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Burns, Alvin C. and Cravens, David W.",Readings and cases in marketing management,,Irwin,1987,The Irwin series in marketing,,0256031614,,https://cir.nii.ac.jp/crid/1130000796229606272