著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Halbert, Michael H. and Robinson, P. (Patrick) and Marketing Science Institute",Management guide to MAPP : mathematical analysis of perception and preference,,Marketing Science Institute,1968,Research program,,,,https://cir.nii.ac.jp/crid/1130000796231176832