Managing TV brands with social media : an empirical analysis of television series brands

CiNii Available at 3 libraries

Bibliographic Information

Title
"Managing TV brands with social media : an empirical analysis of television series brands"
Statement of Responsibility
Jennifer Berz
Publisher
  • Springer VS
Publication Year
  • c2016
Book size
21 cm
Series Name / No
  • : [pbk.]

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Notes

Includes bibliographical references (p. 215-243)

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Details 詳細情報について

  • CRID
    1130000796267336448
  • NII Book ID
    BB2281420X
  • ISBN
    9783658142933
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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