著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Ehrenberg, A. S. C. and Goodhardt, G. J.",Decision models and descriptive models in marketing,,Marketing Science Inst.,1976,Working paper,,,,https://cir.nii.ac.jp/crid/1130000796287902336