著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Hankinson, Graham and Cowking, Philippa",Branding in action : cases and strategies for profitable brand management,,McGraw-Hill,1993,McGraw-Hill marketing for professionals,,0077078128,,https://cir.nii.ac.jp/crid/1130000796357455360