著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Keller, Kevin Lane and Aaker, David A. and Marketing Science Institute",Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130000796368309632