著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Michman, Ronald D. and Jugenheimer, Donald W.",Strategic advertising decisions : selected readings,,Grid,1976,Grid series in advertising and journalism,,0882440918,,https://cir.nii.ac.jp/crid/1130000796373066880