著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL Advertising Research Foundation,"Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987",,The Advertising Research Foundation,1987,Transcript proceedings,,,,https://cir.nii.ac.jp/crid/1130000796389408768