著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Mohr, Jakki J. and Sengupta, Sanjit and Slater, Stanley F.",Marketing of high-technology products and innovations,3rd ed,Pearson,2014,Pearson new international edition,,9781292040332,,https://cir.nii.ac.jp/crid/1130000796415467904