著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Bass, Frank Myron and King, Charles W. and Pessemier, Edgar A. and Krannert Graduate School of Industrial Administration",Applications of the sciences in marketing management,,Wiley,1968,The Wiley marketing series,,,,https://cir.nii.ac.jp/crid/1130000796428198528