著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Guiltinan, Joseph P. and Paul, Gordon W. and Madden, Thomas J.",Marketing management : strategies and programs,"6th ed., international ed",McGraw-Hill Co.,1997,McGraw-Hill series in marketing,,007114255X,,https://cir.nii.ac.jp/crid/1130000796501647872