著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Buzzell, Robert D. (Robert Dow) and Marketing Science Institute","How can research contribute to improved ""marketing"" in non-business organizations?",,Marketing Science Institute,1970,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130000796601210112