著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Montgomery, David Bruce and Silk, Alvin J. and Marketing Science Institute",Estimating dynamic effects of market communications expenditures,,Marketing Science Institute,1971,Research program,,,,https://cir.nii.ac.jp/crid/1130000796761208960