著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Shocker, Allan D. and American Marketing Association and Marketing Science Institute and University of Pittsburgh. Graduate School of Business and Workshop on Analytic Approaches to Product and Market Planning",Analytic approaches to product and marketing planning : proceedings of workshop,,MSI,1979,Report,,,,https://cir.nii.ac.jp/crid/1130000796800778368