著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Worsam, Mike and Chartered Institute of Marketing",Marketing operations 1996-97,,Butterworth-Heinemann,1996,The Marketing series,,0750629126,,https://cir.nii.ac.jp/crid/1130000796834296704