著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Dunn, S. Watson (Samuel Watson) and Barban, Arnold M. and Krugman, Dean M. and Reid, Leonard N.",Advertising : its role in modern marketing,7th ed,Dryden Press,1990,The Dryden Press series in marketing,,0030307481,,https://cir.nii.ac.jp/crid/1130000796851589376