著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Pechmann, Cornelia and Stewart, David W. and Marketing Science Institute",The development of a contingency model of comparative advertising,,Marketing Science Institute,1990,Research program. Working paper,,,,https://cir.nii.ac.jp/crid/1130000796853355008