著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rao, Vithala R. and Sabavala, Darius J. and Marketing Science Institute",Measurement and use of market response functions for allocating marketing resources,,Marketing Science Institute,1986,Report,,,,https://cir.nii.ac.jp/crid/1130000796934813184