著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"John, Deborah Roedder and Loken, Barbara and Marketing Science Institute",Diluting beliefs about family brands : when brand extensions have a negative impact,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130000796988244480