著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bureau, J. R.",Brand management : planning and control,,Macmillan,1981,Macmillan studies in marketing management,,"0333319028,0333319036",,https://cir.nii.ac.jp/crid/1130000797004253184