著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Balasubramanian, Siva K. and Marketing Science Institute",Beyond advertising and publicity : the domain of hybrid messages,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130000797067210240