著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Kelley, Eugene J.",Marketing planning and competitive strategy,,Prentice-Hall,1972,Prentice-Hall foundations of marketing series,,0135583047,,https://cir.nii.ac.jp/crid/1130000797108037760