著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Hustad, Thomas P. and Pessemier, Edgar A. and Marketing Science Institute",Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices,,Marketing Science Institute,1972,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130000797111285376