著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Boulding, William and Lee, Eunkyu and Staelin, Richard and Marketing Science Institute",The long-term differentiation value of marketing communication actions,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130000797232605952