著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Farquhar, Peter H. and Han, Julia Y. and 井尻, 雄士 and Marketing Science Institute",Recognizing and measuring brand assets,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130000797256102016