著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Vanden Bergh, Bruce G. and Katz, Helen","Advertising principles : choice, challenge, change",,NTC Business Books,1999,,,0844229903,,https://cir.nii.ac.jp/crid/1130000797256587520